First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online, even more so when you’re trying to build or run a business.
Now is the ideal time to take a really good look at your brand. Use some time to look through your website and your social media platforms and see if you can identify:
1. What is working for your brand?
Posts that are getting plenty of interaction, images that are stopping clients from scrolling. Website images that fit in with the brand you have created and are speaking to your ideal client and getting you sales.
2. What isn’t speaking to your ideal client?
Are you speaking to an empty room on your social media platforms, are you NOT attracting your ideal clients? Maybe your images are generic stock and NOT talking about YOUR story.
3. What needs a refresh?
Are you in your brand enough, are you building a relationship with your clients and telling your story?
Once you have been through all your platforms and have a good idea of what is working and what isn’t, you can now do your spring clean removing elements you do not like and improve on these key areas:
Perfect Your Bio
An inconsistent bio is not going to do your personal brand any favours. The best thing you can do is convert your elevator pitch into it and to ensure that you’re using the same message across all platforms.
Tell your story
It’s a known fact that we as people buy from people we know, like and trust. A great way to get people to know you and your business is by sharing your story.
How did you start your business, what pain points does your service/product help your client with, show your products your services but put some of your personality in there?
Use flat lays (objects put together shot above), photographs of your activities during lockdown, images of the people and games that are keeping you positive. Your story is so important.
Think Twice about Your Content
Be selective about the content and social media posts that you publish. Everything you post online is potentially visible forever, so make everything a fabulous shout out for your brand. Consider the words as well as the images you will be using – are they a true representation of your personal brand?
Consistency is key. This means posting often and keeping your brand in mind at all times. Have a social media strategy and plan your social media posts and blog posts so that your audience is hearing from you on a regular basis. It’s also important to keep an eye on comments and to engage with your audience in a meaningful way.
Choose your visual wisely
Plan a professional Brand Photography session now ready for when we are out of lockdown, so you have a bank of on-brand images to choose from and use. This will not only save you time but ensure that you strengthen your brand across all your social media platforms. Striking, professional and on-brand photographs will create a good and lasting first impression across all your social media.
If you want to get ahead of your social media and take your strategy in hand, email me today to book your session and discuss the options.